ADVANTAGES OF E-MARKETING
In any business organization, advertisement cost constitutes a major expense in the operations of the business organization however, internet marketing has promised to significantly reduce the cost of advertisement . for example accumulating email addresses and sending newsletters through the internet is relatively cheaper compared to traditional marketing strategies.
 Due to the popularity of the internet in the modern world, almost all organizations have a website. making good use of the website can significantly reduce the cost of advertisement 
The ability of the organization to track the rate of return on investment . for example , click through feedbacks as well as responses to emails from costumer's enable the organization to rate the effectiveness' of their marketing strategies.
The instant delivery of the message enables organizations to make their marketing campaigns fasters facilities immediate response or communication between the costumer's care department and the costumer's